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HACK YOUR OWN PR

Become your own publicist in just 9 weeks to save $5k/month on agency fees

During my 9-week course, you'll learn how to:

  • Form lasting relationships with leading journalists
  • Gain nationwide media coverage
  • Generate leads and skyrockets sales (without spending a cent)
  • Become famous in your niché
  • Grow your influence and develop a following
  • Craft a brand story that journalists will love
  • Write the perfect media bio
  • Become an interview pro

You'll also get:

  • 10 years of PR experienced condensed into 9 weeks 
  • Personal intros to Australia’s best journalists
  • A private strategy session
  • Access to our online community of small business owners

Value: $12,000

Normal price: $2,400

If you start your application today:
just 3x payment of $600

Applications closing soon. Book your free phone consultation today.

To find out if what HYOPR can do for your specific business, and to receive a free no-obligation consultation, register your retails below and let's chat :)
Odette

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Meet two HYOPR graduates

Mila Fileman

I recently completed the HYOPR course and it was bloody brilliant. I landed an opinion piece with a national, leading publication (Marketing Mag) on my FIRST pitch. Odette is a wizard and a beautiful human to boot. The course is MUST.

 

Dayle Larter

Dayle is the founder of Nuni Wellness. A champion for breast wellness, Dayle has a pretty personal story that has compelled her to create a beautiful, luxurious breast massage oil. Discovering that her family carried the BRCA2 gene, Dayle underwent a proactive double mastectomy to minimise her risk of breast cancer. Through the experience Dayle realised there weren’t a whole lot of positive messages about breast health and what women can do to optimise the health of their lady lumps. Thanks to Dayle’s beautiful boob oil and one helluva story, she’s certainly created a splash in mainstream media about breast health. Thanks to her Hack Your Own PR mentoring, Dayle has enjoyed both sides of outbound and inbound publicity. This year Dayle shared her story in a double page weekend feature in the Daily Telegraph’s Body+Soul, Peppermint magazine, Kidspot, Women’s Health and Paradiso. She has her sights set on some huge podcast, TV and print opportunities in 2020.

What is HACK YOUR OWN PR?


Hack Your Own PR is an 9-week online (read: you can do it from anywhere!) PR coaching course designed for small business owners. Over the course of 9 weeks, you’ll:

✔️ Learn to write a media strategy tailored to your specific objectives

✔️ Discover how you can leverage your story

✔️ Understand how to cement your story into your business offering

✔️ Determine who and where your audience is and how to speak to them

✔️ Learn to craft your media bio, media angles and prepare a media kit

✔️ Build confidence to speak about your business under the spotlight

✔️ Receive personalised advice and feedback at every step of the program

What is public relations?

For most, public relations (or PR) is a curious creature. Part news, part advertising, part marketing, part novel.

PR is about finding the story, understanding the angles, and earning coverage that ties in with broader and current conversations. It’s about earning your place as a thought leader, building trust, establishing your reputation, and managing your messages. Harnessing that narrative power sculpts the way that organisations are seen in the world – trust me when I say how quickly I have seen media coverage transform businesses.

Often, when people subscribe to PR agencies, what they gain access to is their established relationships with media. The inside scoop, however, is that anyone can build a little black book of clients through thoughtful, slow romance. All you need is a little guidance.

Enter my Hack Your Own PR program!

You can apply today, on the form above.

Why PR?

In the words of Oscar Wilde – “There is only one thing in the world worse than being talked about, that is not being talked about.”  Sure, that’s probably not something you’d want in your personal life, but in business (generally speaking), more talking = more sales. 

70% of consumers prefer getting to know a company via articles rather than ads, 93% of B2B buying processes begin with an online search and 96% of those B2B buyers want content with more input from industry thought leaders. So, isn’t it time you get seen in all the right places?

But, how do you secure media stories in coveted podcasts, magazines and TV programs? The answer is clever and thoughtful public relations. And here’s the secret.

Anyone can learn how to manage a solid public relations campaign if you have the time, the know-how and the persistence.

Good PR is like dating the media – and my Hack Your Own PR program will teach you how to do exactly that. You’ll walk away from the program with the tools you need to kick-off a PR strategy that suits your business, with a solid understanding of how to nurture relationships with media contacts, write a snappy bio, pitch your product or service to secure media coverage and, more importantly, how to leverage that coverage.

Are you ready?

Do your customers love your product or service? Have you got a story to tell? Are you coming to terms with your imposter syndrome and ready to work with more customers? Do your customers tell you and everyone they know how much they adore what you do? Do you have a product or service that requires a high level of trust to make the purchase? Do you sell online and need to reach new audiences? Do you have a robust brand, killer website and epic product/service? Do you need to educate your ideal customer about EXACTLY what you do? Do you want to talk to more people? If your answer to any of the above is yes – you’re PR ready, and your personal PR mentor is ready and waiting to help you implement your PR program.

The nitty-gritty

Over the course of the program, you’ll participate in weekly group coaching in small groups of (max!) 10 like-minded business owners (so block out your diary, now!). This is held online over Zoom, which means you can participate in Hack Your Own PR from anywhere in the world. HYOPR sessions are broken down into:

4 x 90-minute live theory sessions delivered by me and industry experts. Weekly homework tasks designed to cement your learnings

3 x 20-page workbooks loaded with examples and templates

1 x bonus 60-minute private session to discuss your progress, ideas, research and refine your strategy

Two live calls with journalists, news presenters, and producers from Channel 7 News, The Project and Daily Telegraph and Women’s Health magazines.

 

3 x 20-page workbooks loaded with examples and templates

Access to a private Facebook group that will be the fuel you need to bounce key messages, workshop your media releases, gain support in your outreach and score connections with some fellow kick-arse business owners

 

Apply for 'Hack Your Own PR' now

The course begins in August. Spaces are limited, so reserve your spot by submitting your application today.

Why you should learn with me

I’m Odette! I’m the founder and director of Odette & Co (creative name huh?). I’m a digitally-focused marketer and PR gal with a passion for helping businesses tell their stories. Having worked on both sides of the media, as the digital manager for Women’s Fitness and as a PR maven,

I’m strategic AF and take the time to build rapport with my clients so I can understand their story before teasing out a meaningful strategic direction for them. I’m committed to securing genuine and valuable coverage for my clients, have an intimate knowledge of the media landscape and hold trusted relationships with major media outlets.

Securing meaningful coverage has seen my clients appear across major titles and outlets including The Courier Mail, Sydney Morning Herald, Studio10, The Morning Show, ABC TV and radio, Women’s Health, Mama Disrupt and Smart Company (to name a few).