Get your small biz story in front of Australia’s most entrepreneur-obsessed newsroom.

If you’re a founder, side hustler, or small business owner with something to say — this one’s for you.

SmartCompany is the go-to platform for stories that matter to startups and small business leaders. Think: practical insights, lived experience, clever commentary, and the real behind-the-scenes of running a business in Australia.

This guide will show you exactly how to pitch them a story they’ll want to publish — straight from the inbox of editor Eloise Keating.

What’s Inside?

• What SmartCompany actually publishes (and what gets ignored)
• How to write an opinion piece or founder profile they’ll want to run
• The subject line formula that cuts through 300+ emails a day
• Timing tips for getting into their Daily or Weekend Smarts newsletter
• Real examples of story angles that work
• A full contact list of the editorial team + contributor links

Perfect For:

• Founders and business owners with lived experience to share
• Creatives, consultants, and changemakers ready to build authority
• PR pros looking to level up placements with more editorial savvy

Why This Guide?

SmartCompany isn’t interested in puff pieces or product plugs. They want real business stories, bold opinions, and founder insights with depth. This guide shows you how to pitch just that — with clarity, confidence, and a healthy dash of credibility.