Digital library
Smart tools with zero fluff
Just the tools you need to land headlines (without the hefty retainer). This is where clever founders, creatives, and changemakers come to uplevel their PR game with no guesswork. From media cheat sheets to pitch calendars, every download here is designed to help you get noticed fast — and make your next story pitch totally irresistible.
InStyle Pitching Guide
Want to get featured in InStyle Australia? Introducing the Essential Pitching Guide to InStyle Australia, featuring guidance direct from Editor-in-Chief Justine Cullen.
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The Project Pitching Guide
Want your story on The Project? Let’s get it pitch-perfect, fast.You’ll also get our custom ChatGPT prompts and questions to help you craft your pitch in minutes. Just drop your answers in and your pitch is written for you.Â
Chat with Abbie Chatfield
Get the inside scoop on pitching to It’s A Lot — what Abbie wants, what to avoid, and how to write a wild, unfiltered pitch with help from ChatGPT that actually gets a yes.
Write the Pitch SmartCompany Can't Ignore
Write pitches that land. This guide helps you craft stories SmartCompany editors actually want — founder-led, insight-rich, and free of fluff. Includes email tips, timing, and story angles.
Get Published in Marie Claire
Pitch to Marie Claire with confidence. This guide gives you expert-backed ChatGPT prompts to craft a compelling, emotionally resonant story editors will actually want to publish.
What made these guides?
As a publicist, PR mentor, and founder of Odette & Co, a micro PR agency based in Byron Bay, Odette Barry specialises in amplifying the visibility of purpose-driven leaders.
Odette brings extensive industry expertise. with a background in communications for Westpac, the Australian Physiotherapy Association, TAFE NSW, and Women’s Fitness.
Since founding Odette & Co in 2015, she has collaborated with social entrepreneurs tackling issues like refugee employment, birth reform, homelessness, consumerism, and climate leadership.
To date, she has taught over 5,000 founders through her podcast and online programs, including Authority Brand, Meet The Media, and Hack Your Own PR.
Odette is frequently featured in Australian media, podcasts, and regularly speaks on stages across the country.
